Born in California with Summer Love

Salt air shapes our boutique, as you will find it just steps from the shore and the vibrant strands of Hermosa Beach. Here, at Hovystore, coastal charm and curated style come together in every detail.

We began with a simple belief in a small seaside studio: home and wardrobe should echo the rhythms of the waves. Every collection reflects the effortless style of the California lifestyle we live every day.